Amanda Griffin Design

Be More Than Human

Client: Reebok (Creative Concept Class) | Role: Art Director

Task: Create a campaign for Reebok to help advance their sales.

I focused on a play off Reebok’s campaign, Be More Human, which challenges people to live up to their full potentials and be a better human by being a better athlete. However, I realized that the campaign is aimed at the all-around fitness person, those who devote their lives to programs like CrossFit. But not everyone can devote all of their time to their fitness, so I wanted to prove that you can still be a better human by being a better athlete and following your other daily passions at the same time. I created a series of ads that portray the campaign’s same idea, while opening the doors to people of all levels of fitness and those who are following multiple dreams. They are one passion by day and another by night, making them more than human.