Insight: The Rosoff Awards, now in it’s 22nd year, have come to stand not only for inclusion and meaningful diversity practice, but for smart companies and individuals who are successfully changing the face of some of New England’s largest companies and brands. Past winners have represented many industries from finance to healthcare to education to advertising.
Task: I was tasked to conceptualize, develop, and lead The 2018 Rosoff Awards event look and feel as well as all creative marketing and print materials.
Together We Are One is the concept I developed. It is an idea that represents diversity through the form of a mosaic; something resembling a picture or composition that is made up of diverse elements. It was inspired by the diverse times we live in, with the hope that when we come together, we form a whole. Because together, we can make a difference. Together, we are stronger. And together, we form beautiful and unique mosaics.
Along with the initial concept, I designed and created the event website, emails and banners, posters, Boston Globe ads, the event program book and the event room look and feel.